10 Miami B2B AI Marketing Tools: AI-Powered Marketing Mastery

In today’s fast-paced digital landscape, B2B marketing is evolving at lightning speed. The AI marketing tools are the skeleton of these B2B marketing techniques. These tools are revolutionalising the attraction, engagement and retention of customers through automating the techniques, customising the interactions and enhancing the analytical tools.

In the perspective of a Marketer, we have to use AI not just for outsmarting our rivals, we have to put on right strategies to closely observe and reachout our right customer.

In this post, we will focus on B2B AI marketing tools to learn about the platform that follows marketing trends and can become a real assistant to business, helping to work at different stages starting from lead generation ending with campaign management.

Here are some of the Top B2B AI Marketing Tools in the market those are making a significant impact:

1. HubSpot > 2. Drift > 3. Marketo Engage > 4. Salesforce Einstein > 5. Crimson Hexagon > 6. PathFactory > 7. Demandbase > 8. InsideView > 9. Leadfeeder > 10. Seventh Sense >

1. HUBSPOT CRM:

HubSpot CRM is a platform that offers AI-powered tools for Email Campaign Automation, Lead scoring, and Customer Relationship Management (CRM). It uses AI to produce Leads and insights on Customer behavior. Hubspot’s integration with other AI tools made it a go-to tool for many companies.

FREE PLAN: Yes, HubSpot offers free version with limited features like basic CRM, Marketing and Sales Tools.

PAID PLAN: Hubspot’s paid version comes with Advanced AI-driven features like Lead Scoring and Automation.

2. DRIFT:

Drift is well known for its assistance in helping businesses those tends to engage with website visitors in real-time using AI Chatbots. It improves Lead Generation, offers personalized conversations, and routes the sales process by providing the best Leads to your Team. Its conversational AI is designed to make Customer engagement more Human and Timely.

FREE PLAN: Yes, Drift offers free plan that comes with basic Chatbot Functionality.

PAID PLAN: Drift’s paid plan starts at $2,500/year for Advanced AI and Automation Features.

3. MARKETO ENGAGE (ADOBE):

Marketo Engage is an AI marketing tool which is backed-up by Adobe. It is best known for its Account-based Marketing (ABM) and Lead Management. Its AI-driven features helps businesses categorize their audience to create personalized content, and automate marketing campaigns. Marketo’s AI feature allows us to target the right audience for our business.

FREE PLAN: No, it is paid-only tool.

PAID PLAN: Marketo’s paid plan pricing depends on the number of users and the features needed, typically it starts at $1000/year.

4. SALESFORCE EINSTEIN:

Salesforce Einstein Integrates AI into every aspect of Salesforce CRM. It provides us with predictive Lead scoring, forecasting sales and it even recommends best actions for your sales team. It has capacity to transform the approach of lead management and customer engagement of B2B marketers.

FREE PLAN: No, Salesforce Einstein is a paid add-on to Salesforce CRM.

PAID PLAN: Salesforce Einstein’s higher-tier plans comes with good AI Features.The price typically start around $300/month per user.

5. CRIMSON HEXAGON:

Crimson Hexagon best-known for Social Media Analytics. This AI tool provides deep insights into Customer behavior across social media platforms. It analyze vast amount of data to help marketers understand trends, track brand perception, and fine-tuning social media strategies.

FREE PLAN: No, this tool is Paid-only.

PAID PLAN: Pricing is customized and tends to be enterprise-level, starting at several thousand dollars annually.

6. PATHFACTORY:

PathFactory is best-known for Content Intelligence and Engagement. It uses AI to analyze how users engage with your content. It helps businesses adjust their content strategy by delivering personalized content recommendations to visitors. This would be best tool if we are looking for Leads and Keeping users engaged throughout our journey.

FREE PLAN: No, PathFactory is a paid-only tool.

PAID PLAN: Its pricing is customized based on Business Needs.

7. DEMANDBASE:

Demandbase is best-known for ABM (Account-based Marketing), it uses AI along with Big Data to help marketers target specific accounts, personalize messages and improve user engagement. It allows marketers to identify high-valve accounts, know the impact of campaigns, and get real-time insights on account activities.

FREE PLAN: No, Demandbase is a paid-only tool.

PAID PLAN: Its Pricing is based on the Organization’s Size and the number of features, typically starts at $30,000/year.

8. INSIDEVIEW:

InsideView is best-known for Market Intelligence, as it leverages AI in delivering insights about our prospects and customers.It provides us the latest information about the companies and contacts. It helps by improving Lead Quality, Target our priority customers and uses their sales and marketing strategies.

FREE PLAN: Sometimes it offers Free Trials, yet it is a paid tool.

PAID PLAN: Its pricing is based on the number of Users and Business needs.

9. LEADFEEDER:

Leadfeeder helps our businesses by providing us which companies are visiting our website, eventhough if they haven’t filled a form. It will track the behavior of the website visitors and the data it collects helps our business. It uses AI it connects website activity with CRM systems to help us focus on companies those show genuine interest in working with us.

FREE PLAN: Yes, it offers a Free Version with Limited Features like basic visitor tracking.

PAID PLAN: Its pricing point starts with $63/month for Advanced Features like Full Visitor Details and Tracking.

10. SEVENTH SENSE:

It is best-known for its Email optimization feature. Seventh Sense uses AI to optimize email send times, making sure that our right customers reach our mails at the right time to get engaged with our emails. Yeah, this is pretty awesome.

FREE PLAN: No, Seventh Sense is a paid-only tool.

PAID PLAN: For small businesses typically it starts at $64/month.

Available Versions for All 10 Tools mentioned Above :

Tool	Free Version	Paid Version
HUBSPOT	✓	✓
DRIFT	✓	✓
MARKETO ENGAGE	✕	✓
SALESFORCE EINSTEIN	✕	✓
CRIMSON HEXAGON	✕	✓
PATHFACTORY	✕	✓
DEMANDBASE	✕	✓
INSIDEVIEW	✕	✓
LEADFEEDER	✓	✓
SEVENTH SENSE	✕	✓

NOTE:- The Pricing, Version details and Other Information mentioned about the Tools in this page are subject to change at any point of Time. Check the latest information given in the respective official websites.

FAQs :

AI tools for marketing are software platforms that leverage artificial intelligence to automate, optimize, and enhance various marketing tasks. These tools use machine learning, natural language processing (NLP), and data analytics to perform tasks more efficiently and provide deeper insights into customer behavior.

There are various forms of AI that are applied in marketing, each of them having specific abilities in enabling and facilitating varied tasks. Here’s a breakdown of the key AI types and how they’re applied in marketing:Here’s a breakdown of the key AI types and how they’re applied in marketing:

1. Machine Learning (ML)
What it is: A branch of AI where systems avail data in making decisions without being configured individually.
Used for: It’s used in many industries and applications.
Example: Strategizing the useful information w.r.t sales considering the previous data for the assessment of the future estimates.
2. Natural Language Processing (NLP)
Natural language processing (NLP) combines computational linguistics, machine learning, and deep learning models to process human language.
Used for: It includes sentiment analysis, customer feedback analysis, chatbots and recommendation system and personalization.
Example: Examples are Drift for chatbots, conversational AI for customer service; that listens and answers every customer’s questions.
3. Deep Learning
What it is: A subfield of machine learning that uses neural networks with multiple layers for the enhanced ability to identify patterns of data.
Used for: Faces and voices recognition, increased personalization and depth, recommendation systems.
Example: Software used for modelling customer’s picture or identifying their face with subsequent offering of suitable products.
4. Predictive Analytics
What it is: AI that tries to have forensic perspective and attempt to predict the occurrence of an event.
Used for: Sales prediction, lead quality ranking, and customers categorization.
5. Recommendation Engines
What it is: Intelligent systems, which use an individual’s data to determine the material most likely to interest him or her.
Used for: Customized product or content suggestions for the user depending upon their likes or things that they tend to search.
Example: Such things like Netflix or Amazon recommendation lists which recommend products or episodes based on the user’s actions or preferences.
6. Computer Vision
What it is: AN IV system that translates such information from pictures or clips.
Used for: Face recognition identification for marketing advertising campaigns or analyzing customers photos, or even virtual fitting.

There are Paid and Free Versions available for some AI Marketing tools, some of them are mentioned above in this page, and to get a rapid answer check out the Table given above.

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